With ten kitchen stations, a tapas restaurant, a coffee bar and a beer hall, this Latin street food concept by Chef Richard Sandoval was in need of a wide range of branding collateral.
With the logo previously designed, I was charged with creating branded signage for bus and subway stations, as well as large-scale advertisements, menus and marketing materials. I also provided on-site photography, developing a colorful and brand-appropriate library of images for media distribution and digital communications.
Finally, the in-house beer hall, Cerveceria, required its own branding and menu project—separate from the decidedly Latin feel of the overall food hall. The end result was a tiered clipboard menu design and playful script logo.