Lauren DeFilippo | Lifestyle Photography + Design
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Surf Hotel

I was lucky enough to join the Surf Hotel project in the early phases of construction, with of the goal of developing all branding and communications for a summer 2018 opening. Inspired by Buena Vista’s exceptional natural beauty, as well as the relaxed sophistication of the hotel’s design, we developed custom logos, core brand messaging, website content, lifestyle photography, menus, press releases and event materials that translate the hotel’s ambitious concept to a range of digital and print mediums.

To persuasively convey the Surf Hotel’s commitment to high quality materials and attentive craftsmanship, there was no better medium than dedicated lifestyle photography. I visited Buena Vista over the course of a beautiful summer weekend, capturing a series of interior and exterior images that convey the property’s elegance on an intimate scale.

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